Regrettably, anxiety and increased stress is on the up and up the world over, especially among young people. Research has found that many people are after a natural, effective aid to assist them, day to day. This suite of products is designed to do just that - providing an accessible, safe alternative to prescribed pharmaceuticals.

Working with Special Group, I was charged with the initial naming and then strategic positioning of the brand. The name BraveFace was born from early exploration - the brand’s name needed to speak clearly to the core consumer, boldly engaging and empowering them to take positive action over their wellbeing.

The brand also needed to be a catalyst for candid conversations about mental health - to educate and empower people to not let worry and stress limit their potential. Avoiding the tone of self-help, I worked with the team’s copywriter to develop powerful language to engage everyday people to overcome and live to their true potential, applying it to packaging, web and social.

The bespoke product design is centred around simple core geometric forms and soft satin finishes. With its honest palette and clear product architecture, BraveFace provides an experience that is always calm and informative, bold and confident, but never shouting. Something you’d be proud to have on your bedside table, desk or bathroom vanity.

Design: Special Design
Client: BraveFace